James He

Hi, I'm James

Founder & CEO @ Artificial Societies

ex-ML @ Yonder Credit Card

Behavioural Sicence @ Cambridge

Patron of Selwyn College, Cambridge

I enjoy building bridges

between disciplines and peoples,

so look around, drop me a message.

Publications

Cited by 150 academic papers. Google Scholar.

Notable Work:

Artificial Intelligence Chatbots Mimic Human Collective Behaviours. 2024, British Journal of Psychology. Read here.
Social Media Behaviour is Associated with Vaccine Hesitancy. 2022, PNAS Nexus. Read here.
A New Adaptive Sampling Algorithm Based on Multi-Armed Bandits for Experiments with Exponential Rewards. 2023, Intelligent Computing. Read here.

Full list of academic work

Previously

Yonder Credit Card. Data Science and Machine Learning. 2022-2024.

Yonder is the coolest startup in the UK and the "Best Newcomer" by British Bank Awards. I joined Yonder in 2022 as its first (and until my departure in late 2024, the only) Data Scientist and "ML guy".

At Yonder, I built lending decision ML systems, Open Banking salary estimators, recommendation systems, and also simulated the startup's internal team dynamics.

University of Cambridge. B.A. Hons. Behavioural Sciences. 2019 - 2022.

Overall First Class Honours; Dissertation First with Distinction.
Key Courses: Data Science; Evolution; Personality Psychology; Social Dynamics.
Extracurriculars: Rowing, table tennis, events, parties, and lots of dinners.

Currently...

Artificial Societies

I've been studying societies for my entire adult life. At Cambridge, I found a love in combining technology and humanity to ask: Can computers predict individual and collective human behaviours? I am fortunate to be now working on this life-long passion full time, as the Founder and CEO of Artificial Societies.

What do we do at Artificial Societies?

We use AIs to simulate how large groups of people react to information. Our enterprise clients use AS to simulate how important stakeholders might react to their messages, before taking the bet in the real world. This can be anything from how customers react to marketing materials, to how shareholders react to earnings calls.

Fundamentally, no organisation current knows how people would react, before they take the bet. That's why they pay millions to do market research, despite the fact that it is slow, expensive, and biased. We are here to solve that. Our mission is to build a societal model to enable infinite experimentation, so that people have complete awareness of outcomes before decisions.

Bridging Disciplines

When I got my first paycheque (thanks Yonder), I pledged to donate 10% of my disposable income to support interdisciplinary explorations:

The James K. He Scholarship is dedicated to support data-driven, interdisciplinary research at the undergraduate level. Open to students of ALL subjects at Selwyn College Cambridge, with Preference given to projects from disciplines with limited fundings.

Why did a 21-year-old set up a scholarship?

In most of human history, innovators are those who love building bridges, those who refused to be defined by a single way of thinking. Sadly, there is hardly any funding in the UK that supports innovative, cross-discipline research, especially for undergrads.

So, I decided to put money where it counts - I've enjoyed the self-sovereignty of not being defined by a single discipline, and I hope to build a community of innovators who refuse to be defined.

Wow, thanks for reading this far!

You should get in touch.

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