James He

Hi, I'm James

Founder & CEO @ Artificial Societies

Behavioural Data Sicence @ Cambridge

Patron of Selwyn College, Cambridge

I enjoy building bridges

between disciplines and peoples,

so look around, drop me a message.

Research

Cited by 400+ academic papers. Google Scholar.

Notable Work:

Artificial Intelligence Chatbots Mimic Human Collective Behaviours. 2024, British Journal of Psychology. Read here.
Social Media Behaviour is Associated with Vaccine Hesitancy. 2022, PNAS Nexus. Read here.
A New Adaptive Sampling Algorithm Based on Multi-Armed Bandits for Experiments with Exponential Rewards. 2023, Intelligent Computing. Read here.

Full list of academic work

Expert Reviewer for: International Conference on Computational Social Science; Nature: Humanities and Social Sciences Communications; Nature: npj Public Health

Currently...

Artificial Societies

I've been studying societies for my entire adult life. At Cambridge, I found a love in combining technology and humanity to ask: Can computers model individual and collective human behaviours? I am fortunate to be now working on this life-long passion full time, as the Founder and CEO of Artificial Societies.

At AS, we are building a foundational model of human societies. We help enterprises and sovereigns simulate how their biggest decisions shift the opinions that matter, such as those of shareholders, customers, workforces, and regulators.

Bridging Disciplines

When I got my first paycheque (thanks Yonder), I pledged to donate 10% of my disposable income to support interdisciplinary explorations:

The James K. He Scholarship is dedicated to support data-driven, interdisciplinary research at the undergraduate level. Open to students of ALL subjects at Selwyn College Cambridge, with Preference given to projects from disciplines with limited fundings.

Why did a 21-year-old set up a scholarship?

In most of human history, innovators are those who love building bridges, those who refused to be defined by a single way of thinking. Sadly, there is hardly any funding in the UK that supports innovative, cross-discipline research, especially for undergrads.

So, I decided to put money where it counts - I've enjoyed the self-sovereignty of not being defined by a single discipline, and I hope to build a community of innovators who refuse to be defined.

Wow, thanks for reading this far!

You should get in touch.

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